The mid-market is a great opportunity for any new technology and no doubt we have all seen the J curves for future uptake of cloud services, just as we saw them for mobile, VOIP, smart phones etc.
The bottom end of the market has engaged – with little choice – based on low cost or free offerings; while enterprise organisations can pay for whatever fits a business case and can show an ROI within 36 months.
In contrast, the mid-market is notoriously resistant to change or spending money unless there is a problem to solve or a very quick ROI – usually in a period less than 12 months.