How much of a threat are your competition?

Perhaps you work in an industry that has enormous barriers to entry and is full of old-school techies who are quite happy to bob along with the status quo. If so you can stop reading here, kick back, light up an enormous Cuban cigar, and chuckle quietly to yourself.

The likelihood is, however, that your competition is pretty tech-savvy and reasonably on-the-ball when it comes to getting innovative new products and services to market sooner rather than later.